PRIVACY POLICY
Last updated: 31 August 2026
1. Introduction
Welcome to the website of SW Trans GmbH (“SW Trans”, “we”, “us” or “our”).
We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, process, use, store and protect personal data when you visit or use our website and when you contact us by email, telephone, WhatsApp or through contact and enquiry forms available on our website.
This Privacy Policy applies to visitors, customers, potential customers, business partners and other individuals who interact with our website or services.
The processing of personal data is carried out in accordance with the EU General Data Protection Regulation (GDPR / DSGVO) and applicable German data protection legislation, including the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG) and applicable German provisions concerning electronic communications and cookies.
2. Data Controller
The controller responsible for the processing of your personal data is:
SW Trans GmbH
Registered office:
Am Bimbach 5
97318 Kitzingen
Germany
Email: info@swtrans.de
Telephone: +49 9321 2608887
For any questions concerning the processing of your personal data or this Privacy Policy, please contact us using the contact details above.
3. Categories of Personal Data We Collect
Depending on how you interact with our website and services, we may collect the following categories of personal data:
  • Full name;
  • Email address;
  • Telephone number;
  • WhatsApp telephone number, where you contact us through WhatsApp;
  • Address;
  • Pickup, delivery or other relevant location;
  • Information concerning your transport or logistics requirements;
  • Information concerning goods, vehicles, shipments or services requested from us;
  • Information provided through contact, quotation or enquiry forms;
  • Messages and enquiries sent to us;
  • Information concerning quotations, orders and business communications;
  • Information contained in documents or files that you voluntarily send to us;
  • Any other information that you voluntarily provide to us.
When you visit our website, technical information may also be processed, depending on the website configuration and your cookie preferences, including:
  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Date and time of access;
  • Pages visited;
  • Referring website;
  • Technical information required to operate and secure the website;
  • Information collected through analytics or advertising technologies where the required consent has been obtained.
We process only personal data that is reasonably necessary for the relevant purposes.
4. How We Collect Personal Data
We may collect personal data when you:
  • Visit or use our website;
  • Contact us by email;
  • Contact us by telephone;
  • Contact us through WhatsApp;
  • Complete a contact form;
  • Request a quotation;
  • Request information about our services;
  • Submit information concerning a transport or logistics request;
  • Provide information concerning a shipment, vehicle, delivery or collection;
  • Communicate with us concerning an existing or potential business relationship;
  • Agree to receive marketing communications;
  • Accept optional cookies or similar technologies;
  • Interact with our website following an online advertisement, where applicable.
5. Contact and Enquiry Forms
Our website may contain contact forms, quotation forms and enquiry forms.
When you submit information through a form, we may process information such as:
  • Name;
  • Email address;
  • Telephone number;
  • Pickup or delivery location;
  • Transport or logistics details;
  • Shipment or service details;
  • Message or enquiry;
  • Other information voluntarily entered into the form.
We use this information to:
  • Respond to your enquiry;
  • Contact you regarding your request;
  • Prepare quotations;
  • Assess your transport or logistics requirements;
  • Arrange services;
  • Provide requested services;
  • Communicate with you regarding your order or request.
The legal basis for processing information submitted through a contact or quotation form will generally be Article 6(1)(b) GDPR, where the processing is necessary to take steps at your request before entering into a contract or to perform a contract.
Where processing is not necessary for contractual or pre-contractual purposes, another applicable legal basis, such as consent or legitimate interests, may apply.
Providing information through a contact form is voluntary. However, without information that is necessary to process your request, we may not be able to respond to your enquiry or provide the requested service.
6. WhatsApp Communications
We may provide WhatsApp as an additional communication channel.
If you voluntarily contact us through WhatsApp, we may process:
  • Your telephone number;
  • Your name or profile information made available through WhatsApp;
  • The content of your messages;
  • Documents, photographs or other files that you send to us;
  • Information relating to your enquiry, order or transport request;
  • The date and time of communications.
We use this information to respond to enquiries, communicate regarding quotations and orders, provide customer support and manage our business relationship with you.
Where processing is necessary to respond to your enquiry or perform a contract, the legal basis will generally be Article 6(1)(b) GDPR.
WhatsApp is a third-party communication service operated by Meta. When you use WhatsApp, Meta and/or its relevant group companies may process personal data in accordance with their own privacy policy and terms.
You are not required to use WhatsApp. You may contact us by email or telephone instead.
7. Purposes of Processing
We may process personal data for the following purposes:
7.1 Responding to enquiries
To respond to questions, requests for information and quotation requests.
7.2 Preparing quotations
To assess your requirements and prepare quotations for transport, logistics and related services.
7.3 Providing services
To perform transport, logistics and related services and communicate with you regarding your order or request.
7.4 Managing business relationships
To communicate with existing and potential customers, suppliers, contractors and business partners.
7.5 Website operation
To operate, maintain and improve our website.
7.6 Website security
To protect our website against fraud, abuse, cyberattacks, unauthorised access and other security threats.
7.7 Analytics
Where the required consent has been obtained, to analyse website usage and improve the website, its content and functionality.
7.8 Advertising
Where the required consent has been obtained, to measure advertising campaigns, track conversions and improve the effectiveness of online advertising.
7.9 Legal compliance
To comply with legal, tax, accounting and regulatory obligations and to establish, exercise or defend legal claims.
8. Legal Bases for Processing
We process personal data on one or more of the following legal bases under Article 6 GDPR:
Performance of a contract – Article 6(1)(b) GDPR
Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legal obligation – Article 6(1)(c) GDPR
Where processing is necessary to comply with a legal obligation.
Legitimate interests – Article 6(1)(f) GDPR
Where processing is necessary for our legitimate interests, such as website security, fraud prevention, business administration, communication with business partners and the establishment or defence of legal claims, provided that your interests and fundamental rights do not override those interests.
Consent – Article 6(1)(a) GDPR
Where you have voluntarily given consent to a specific processing activity, such as certain analytics, advertising or marketing activities.
You may withdraw consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
9. Tilda Website Platform
Our website is created and/or hosted using the Tilda website platform.
Tilda may process technical information and personal data on our behalf where necessary to provide website hosting, form functionality, security and related technical services.
Where website forms are used, information submitted by visitors may be temporarily stored in Tilda's systems before being transferred to the data collection services configured by us.
Tilda provides technical tools for GDPR compliance, including cookie consent functionality, HTTPS protection and controls relating to website forms and submitted information.
Where Tilda acts as a processor on our behalf, the processing is governed by the applicable data processing arrangements.
10. Google Analytics
Where enabled on our website, we may use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website.
Google Analytics may process information such as:
  • Website pages visited;
  • Approximate geographic information;
  • Device and browser information;
  • Referring information;
  • Interaction data;
  • Website usage information;
  • Technical identifiers;
  • Cookies and similar technologies.
Google Analytics will only be activated for non-essential analytics purposes after obtaining the required consent through our cookie consent mechanism.
Analytics data may be used to:
  • Understand website traffic;
  • Analyse visitor behaviour;
  • Improve website content;
  • Improve website functionality;
  • Identify technical problems;
  • Measure website performance.
Where applicable, we will use appropriate privacy-enhancing settings and consent controls.
Where Google processes personal data outside the European Economic Area, applicable GDPR transfer mechanisms and safeguards will be used where required.
11. Google Ads
Where enabled, we may use Google Ads and related Google advertising technologies.
These technologies may be used to:
  • Measure advertising performance;
  • Measure conversions;
  • Understand how visitors interact with our website after clicking an advertisement;
  • Improve advertising campaigns;
  • Create advertising audiences where applicable;
  • Support remarketing activities where applicable.
Non-essential advertising cookies and similar technologies will only be activated after the required consent has been obtained.
Depending on the configuration, Google advertising technologies may process:
  • IP address or approximate location;
  • Device and browser information;
  • Online identifiers;
  • Website interactions;
  • Advertising interactions;
  • Conversion information;
  • Information about pages visited.
Where applicable, appropriate Google consent and privacy controls will be used together with our cookie consent mechanism.
12. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts and similar technologies.
Cookies may be divided into the following categories:
12.1 Strictly necessary cookies
These cookies are required for the basic operation, security and functionality of the website.
They may be used for:
  • Website security;
  • Preventing malicious traffic;
  • Maintaining technical functionality;
  • Remembering essential technical settings;
  • Operating the cookie consent mechanism;
  • Providing functions specifically requested by the user.
Strictly necessary cookies may be used without consent where permitted by applicable law.
12.2 Analytics cookies
Analytics cookies help us understand how visitors use the website.
These may include Google Analytics or other analytics functionality.
Analytics cookies will only be activated after obtaining the required consent.
12.3 Advertising cookies
Advertising cookies may be used by Google Ads or other advertising services.
They may be used for:
  • Conversion tracking;
  • Advertising measurement;
  • Audience creation;
  • Remarketing;
  • Advertising optimisation.
Advertising cookies will only be activated after obtaining the required consent.
12.4 Cookie consent
Where required by applicable law, when you first visit our website you will be presented with a cookie consent mechanism.
You will be able to:
  • Accept optional cookies;
  • Reject optional cookies;
  • Configure your cookie preferences.
Optional cookies will not be activated before the required consent has been obtained.
You may change or withdraw your cookie preferences at any time through the cookie settings mechanism available on the website.
You may also manage or delete cookies through your browser settings.
For further information about the specific cookies used on the website, including their providers, purposes and retention periods, please refer to our Cookie Policy.
13. Marketing Communications
We may communicate with existing customers regarding their orders, quotations, contracts or services where permitted by applicable law.
Where separate consent is required for promotional marketing communications, we will obtain that consent before sending such communications.
You may withdraw your consent or object to receiving marketing communications at any time by contacting:
info@swtrans.de
Where required, marketing communications will include an appropriate unsubscribe mechanism.
14. Recipients of Personal Data
We may disclose personal data to trusted recipients where this is necessary for the purposes described in this Privacy Policy.
Recipients may include:
  • Tilda and relevant technical service providers;
  • Website hosting and infrastructure providers;
  • IT and cybersecurity providers;
  • Email and communication providers;
  • Contact-form and CRM providers;
  • Google and its relevant service providers;
  • WhatsApp/Meta where you choose to communicate with us through WhatsApp;
  • Professional advisers, including accountants, lawyers and consultants;
  • Transport, logistics and other service providers involved in fulfilling an order;
  • Public authorities, courts or other competent bodies where disclosure is required by law.
We do not sell your personal data.
We only disclose personal data that is reasonably necessary for the relevant purpose or where disclosure is legally required.
15. International Data Transfers
Some service providers may process personal data outside the European Economic Area.
Where personal data is transferred outside the EEA, we will ensure that the transfer complies with applicable GDPR requirements.
Depending on the circumstances, appropriate safeguards may include:
  • An adequacy decision of the European Commission;
  • Standard Contractual Clauses approved by the European Commission;
  • Other legally recognised transfer mechanisms;
  • Supplementary measures where required.
16. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods depend on:
  • The purpose for which the data was collected;
  • The nature of our relationship with you;
  • Whether a contract or order is ongoing;
  • Applicable accounting, tax and legal obligations;
  • The need to establish, exercise or defend legal claims;
  • The nature of the enquiry;
  • Applicable limitation periods.
Personal data will be deleted or anonymised when it is no longer required, unless we are legally required to retain it for a longer period.
Information submitted through website forms may be retained for as long as reasonably necessary to process the relevant enquiry or business relationship and in accordance with applicable legal retention requirements.
17. Data Security
We implement appropriate technical and organisational measures to protect personal data against:
  • Unauthorised access;
  • Accidental loss;
  • Destruction;
  • Alteration;
  • Unauthorised disclosure;
  • Unlawful processing.
Our website uses HTTPS encryption where supported by the hosting and website infrastructure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
18. Your Rights under GDPR
Under applicable data protection law, you may have the following rights:
Right of access
You may request confirmation as to whether we process your personal data and obtain access to that data.
Right to rectification
You may request correction of inaccurate or incomplete personal data.
Right to erasure
You may request deletion of your personal data where the legal requirements for erasure are met.
Right to restriction
You may request restriction of processing in certain circumstances.
Right to object
You may object to processing based on legitimate interests and, where applicable, object to direct marketing.
Right to data portability
Where applicable, you may request to receive your personal data in a structured, commonly used and machine-readable format.
Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time.
To exercise your rights, please contact:
info@swtrans.de
You may also contact us by telephone:
+49 9321 2608887
We may request information reasonably necessary to verify your identity before processing your request.
The exercise of your rights is generally free of charge, subject to the exceptions permitted by applicable law.
19. Right to Lodge a Complaint
If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with a competent data protection supervisory authority.
As SW Trans GmbH is established in Germany, the competent supervisory authority is generally the data protection authority responsible for the relevant processing activity and the company's place of establishment.
For the registered office in Kitzingen, Bavaria, the competent supervisory authority may be the Bayerisches Landesamt für Datenschutzaufsicht (BayLDA).
20. Third-Party Services and Websites
Our website may contain links to or integrations with third-party websites and services.
These may include:
  • Google services;
  • WhatsApp;
  • Social media platforms;
  • Analytics services;
  • Advertising platforms;
  • Other external services integrated into the website.
Third-party providers may process personal data according to their own privacy policies and terms.
We are not responsible for the privacy practices or security of third-party websites or services that we do not control.
21. Children's Privacy
Our website and services are not specifically directed at children.
We do not knowingly collect personal data from children where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal data without appropriate authorisation, please contact us using the contact details provided in this Privacy Policy.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
  • Our services;
  • Our website;
  • The technologies used on the website;
  • Applicable legislation;
  • Our data processing practices.
The latest version will be published on the website.
The date at the top of this Privacy Policy indicates when it was last updated.
We encourage you to review this Privacy Policy periodically.
23. Contact
If you have any questions about this Privacy Policy or our processing of personal data, please contact:
SW Trans GmbH
Am Bimbach 5
97318 Kitzingen
Germany
Email: info@swtrans.de
Telephone: +49 9321 2608887
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